Most controvesial music video:

Jeremy by Peal Jam (1991)

The music video shows a story of a young boy who is being ignored by his parents and bullied by his classmates. At the end of the video the boy, Jeremy, is seen walking into the classroom with a gun and the final shot is a track of the class covered in blood with a look of horror on their faces. Many viewers thought that the video implied that Jeremy had shot his classmates, however, the video was implying that Jeremy had killed himself. The song was based on a true story about a boy in Texas who shot himself in front of his English class.

In 1996 the video became even more controversial when a student shot four of his classmates and said that he was influenced by the video. The video is now rarely aired and is not shown on MTV or VH1.

Most expensive music video:

Scream by Micheal Jackson (featuring Janet Jackson).
The music video cost $7,000,000 to produce which is more than twice the amount used to make the second most expensive music video which was Victory by Puff Daddy at $2.7 million.

What they spent the money on:

• Computer-generated spaceship: $65,000
• Breaking guitars: $53,000
• Morphing artworks: $50,000
• Michael's makeup: $3,000
• Janet's makeup: $8,000 a day
• Choreography: $40,000
• Giant video screen: $80,000
• Lighting: $175,000
• Cost per day: $636,000 (about 11 days)
• Total cost of 11 sets: $5,000,000

MTV

MTV (Music Television) was the phenomenon that gave so much power and importance to the music video. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video's ruling over the music industry.

The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles.

MTV has been highly controversial: some saw as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.

In 1981, the U.S. video channel MTV was launched and it began the age of 24-hour music television.

Brief

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;
• a cover for its release as part of the digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).

2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

• a website homepage for the film;
• a film magazine front cover, featuring the film;
• a poster for the film.

3. The first level of a new computer game, together with two of the following three options:

• the cover for the game's package;
• a magazine advertisement for the game;
• a radio advertisement for the game.