MTV

MTV (Music Television) was the phenomenon that gave so much power and importance to the music video. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video's ruling over the music industry.

The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles.

MTV has been highly controversial: some saw as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.

In 1981, the U.S. video channel MTV was launched and it began the age of 24-hour music television.